Most Popular Mobile Phone Brands in China

Recently, domestic research organization MobData released an overview of the domestic smartphone market in the third quarter of 2018.  It is not difficult to see that the Chinese smartphone market has gradually become polarized, the first echelon has been formed, and the second echelon is gradually Declining.
At present, Apple still leads the domestic market, with a 3.4% increase compared to Q2 users and a market share of 21.6%.  Huawei, OPPO, vivo and Xiaomi have market shares of 18.7%, 17.1%, 13.2% and 9.9%, And are members of the first echelon.  The market share of Samsung, Meizu, Jinli, LeTV and ZTE all declined, and the situation is not good.
The price of 1000-1999 yuan is the main position of domestically produced machines. OPPO, vivo and Huawei have the largest number of users in this price segment, accounting for 58%, 41.8% and 32% respectively. Xiaomi is concentrated below 1,000 yuan, accounting for 47.8% of users. 98.5% of Apple's users are concentrated above 4,000 yuan.
Gender differences also affect cell phone choices. Male users prefer Apple and Huawei, which account for 11.5% and 11.3%, respectively, which are almost equal. Female users love apples, accounting for 15%, followed by OPPO and vivo, accounting for 9.9% and 8% respectively.
The trend of user change is the best judgement of the brand's performance in the first quarter. In the third quarter, 10 mobile phones that domestic users prefer to change. Among them, OPPO has 4 models, vivo has 3 models, Xiaomi has 2 models, and glory has 1 model. The top three are OPPO R15, Xiaomi 8, and vivo X21A.
In the iOS and Android game, Android system gradually gained favor, the market share gradually increased from 67.8% in the first quarter to 75.4%, while iOS fell from 32.2% to 24.6%. However, from the iPhone's price increase trend over the years, Apple is making the iPhone a technology luxury, and the user's reduction may not be absolutely bad for it.
After all, Apple's brand loyalty has increased from Q2 this season, reaching 65.7%, which is still the highest.  The OPPO, Xiaomi, vivo, and Huawei loyalty loyalty are all around 30%, and in addition to Xiaomi, the loyalty of users Of the other three manufacturers is declining.
Interestingly, MobData summarizes the user portraits of mainstream brands, saying that entry-level white-collar workers like to use Xiaomi, housewives like to use OV, high-end business people to use Huawei.  The favorite apple population is defined as the invisible Poor, with A Monthly Income of less Within last. 3K.  the In Terms of Subdivision, the Huawei Users are Owners CAR, and the Apple Education Experts Users are, Takeaways, and Fitness Enthusiasts.

要回复问题请先 注册